Well that’s just a personal opinion .. when 52 degrees first opened I loved the concept .. I even like the design of the place .. and the way they display their clothes.. as for their models and photo shoots + TVC ads I think they can do much better .. their teaser campaign when they first started was simple but created a BUZZ .
I know they can make anything work .. To be honest Their last ” Sale ” AD disappointed me .. because I know they have a creative team to make their ads and photo shoots stand out from the rest.
I understand that SALE is a temporary thing and you shouldn’t waste a huge budget on it for a TVC or just a spot.. but being LIVE and more active on their youtube channel .. with a quick tour of what kind of items are on sale will definitely make people go and check the sale out without costing them much.
I don’t know maybe it’s Just Me .