Not every company takes the time to interact and create a relationship with their employees , I loved the fact that Zain Created a special instagram account just for their employees to know what’s new and keeping them in the loop with everything but most importantly appreciating their work and supporting their personal businesses and talents .
It’s not about offers , services, demanding employees to post about what Zain latest offers is .. etc .. or just news that’s what an Internal email is used for , it’s fun and interacting, they simply want to get to know their staff!
What’s in the account?!
Rewarding employees of the month and putting them on the highlight !
Soon they will be having competitions where employees themselves can win devices etc , since most external competition zain staff is not allowed to participate and win anything ( How cool is that) ..Imagine if they create a treasure hunt and the winner gets a car !
The best thing about it is that it’s NOT TOO FORMAL ..it’s Engaging.
How are they supporting their employees?
They post and mention anyone who has talents and created something creative for Zain and never shared it .
supporting their talents , small businesses by posting and mentioning their business account for support , use them for their upcoming events, from photographers to food joints, I personally have a fashion line boutique .. and if a company like Zain Supports me in developing uniforms , outfits for a certain event them that creates a good brand image and reputation no matter how small my business is !
Supporting , getting to know and appreciating their staff , I just loved the video they created for their Call center agents !
Their caption was when you enjoying your weekend and holidays they’re working , when your spending time with your family they are working , in the Eid Holidays they’re working !
A very Good Approach from Zain , hope other companies learn to appreciate their staff more and if you feel not appreciated .. Step in and be open about it